→ Find your place in San Diego with the help of SoNo Homes.

Buy and sell with confidence, ease, and a personal approach.

WORK WITH US
Four diverse people outdoors in front of a modern, multi-story building, engaging in conversation and sharing a laugh.

At SoNo Homes, we’re more than real estate advisors—we’re partners in your journey.

Buying or selling a home is an important chapter, and our goal is to make it feel clear, supported, and seamless. We lead with honesty, thoughtful strategy, and hard work. Empowering you to move forward with confidence and peace of mind.

Buy and sell homes with confidence, ease, and a human touch.

→ Find your place in San Diego with the help of Sonohomes real estate.

WORK WITH US
Four diverse people smiling and talking outside in front of a modern architectural building with multiple balconies, large glass windows, and unique concrete supports.

SoNo Homes is a team of real people who care about your journey.

We know buying or selling a home is a big deal, and we’re here to make it feel less overwhelming and more exciting. Our approach is simple: guidance, honest advice, and a personal connection every step of the way.

A charming house with a wooden door surrounded by lush green plants and flowering bushes, with two people visible through the glass in the door.

Whether you’re buying your first home, moving up, or expanding your investment portfolio, we bring the strategy, insight, and experience to help you reach your goals.

BUYING - We’ll help you find a home that fits your lifestyle and long-term goals, not just your checklist.

SELLING - Thoughtful marketing, clear communication, and strong negotiation to achieve your best result.

INVESTING - In-depth market knowledge and guidance to keep your portfolio growing with confidence.

SEE OUR SERVICES
A wooden door surrounded by lush green foliage and colorful flowers outside a house.

Your second home, a bigger place for your family, or a fresh investment? 

We’re here with the tools, insight, and strategy to make it happen.

BUYING - We’ll find a home that fits your lifestyle, not just your checklist.

SELLING - Smart marketing & communication to get you the best outcome.

INVESTING - Market knowledge that keeps your portfolio strong.

SEE OUR SERVICES
Scenic view of a coastline with cliffs, sandy beach, and ocean under a sky filled with scattered clouds during sunset.

Home is Just the Start.

We believe real estate is about more than closing deals—it’s about connection, community, and the life that unfolds beyond the front door. We’re passionate about helping people find their place in San Diego and enjoy staying connected once they do. From local events and neighborhood gems to a trusted network of professionals and creatives, we bring people together who care about this city as much as we do.

Real Stories
Real clients
Reviews

"Alli is personable, professional and an expert in the home buying process from beginning to end. She is attentive to her clients' specific needs, often offering supplemental information and ideas for alternate solutions.

Her personalized attention to our specific concerns were essential to helping us make informed decisions. She is responsive, communicative, punctual and highly knowledgeable. Most importantly, she is a delightful person to collaborate with and we came to enjoy her company. What a bonus that she is also highly passionate about the service she provides her clients. I would absolutely refer any of my friends or family to Alli. In fact, I already have. Thanks for everything Alli!”

— Janine C.

"Alli was the first real estate agent that we have ever worked with and she really set the bar high.

I know that the real estate market has been turbulent lately and we were a bit hesitant to get involved, but with Alli’s guidance, the process of purchasing our first home was a joy. Her confidence and savvy translated to a calm and comforting guidance, leaving us informed and supported to make our own decisions. We have never worked with any other real estate agents and after our experience with Alli, we don’t want to. We will recommend her to everyone we know who may benefit from her services.”

— Matthew A.

"Alli was great to work with. She handled the challenges of serving as both the Buyer's and Seller's agent for the same transaction like a complete pro with the highest of ethical standards.

When difficult issues arose she knew how to keep the sale on track while protecting the interests of both parties. Fantastic job!”

— David B.

"Alli was amazing! From the moment we met, I knew she was the best person to sell my home.

She quickly understood the home details and development opportunities and helped me maximize on these benefits when selling my home. She was extremely professional, detail oriented, and always kept me in the loop – something that was lacking from prior agents. She always had my best interest in mind and made sure to review each offer, to ensure it was a good fit. It was a pleasure working with Alli. I would highly suggest her to anyone looking to buy or sell a home.”

— Jamie J.

"Alli Urguby did a fabulous job selling my house! I live out of state, so she had to do it all. And she did. Open house on the first weekend and sold in the second week.

While the property was being prepared, she made sure everything worked out with the vendors and did a lot of the work herself. Her advice was a gold mine and everything worked out just as she said it would. I was lucky to have found Alli to help me."

— Lorraine N.

"We have used Alli for four purchases and sales. You couldn’t hope to find a more attentive and prepared agent.

When we let her know we’d sell our last house, she had a complete information book prepared in order to discuss comps. She also got our place cleaned and staged for us and great photographs for the listing photos. She’s truly one in a million!”

— Damian B.

Let's find your
place to grow. dream address. space in the sun. forever home. next step.

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